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Online Large Kitchen Appliance Sales in the US - Market Research Report (2015-2030)

Valerie Le Valerie Le New York, United States Last Updated: January 2025 NAICS OD5083

Revenue

$16.0bn

2025

$16.0bn

Past 5-Year Growth

Profit

$XXX.Xm

Employees

17,266

Businesses

1,677

Wages

$X.Xbn

Online Large Kitchen Appliance Sales in the US industry analysis

Over the past five years, online large kitchen appliance sales operators benefited from steady growth, as both rising e-commerce sales and rebounding construction activity boosted demand for operator goods. Sales of major appliances rely heavily on activity within the housing market, a trend that positively boosted operators as growth in housing starts and remodeling activity spiked during COVID-19. A further shift toward e-commerce kept revenue growth steady throughout the entirety of the five-year period. These trends caused revenue to grow at a CAGR of 12.3% to an estimated $13.2 billion, including an estimated 0.4% slip in 2023, as high inflation dampens discretionary consumer activity.Over the past five years, e-commerce sales spiked at a CAGR of 13.6% due to the growing ease and accessibility of online shopping. Although consumers are often more cautious when buying appliances and other large durable goods on the internet, the ability to compare prices and product reviews have made online operators an increasingly attractive option. Online retailers are typically able to pass on low transportation costs and reduced inventory costs to consumers, lowering the price of operator products. Support via government incentives, such as consumer rebates on the Energy Star-qualified appliances, helped spur further demand over the past five years. The growing popularity of Wi-Fi-enabled “smart appliances” has also driven sales forward, as rising consumer confidence drives more high-value purchases. Operators have also increasingly invested in marketing to attract more customers, including offering free-shipping and installation. These trends, coupled with steady growth in disposable income among consumers, benefited profit during the five-year period.Over the next five years, revenue is forecast to continue its upward trend, growing at a CAGR of 3.4% to an estimated $15.6 billion. These trends are expected to encourage more brick-and-mortar establishments to engage in online activities, thereby attracting new companies to the market. The shift toward e-commerce is also expected to make the existing competitive environment more intense. To compete, operators are expected to expand their service offering and provide amenities such as free or discounted shipping and installation.

Trends and Insights

  • Robust growth in e-commerce sales boosts operators’ core revenue channels. As more customer switch to online shopping, it bolsters e-commerce sales and generates higher traffic among operators’ websites.
  • High demand for home renovation enhances cooking appliance sales. As more customers pursue renovations within their household, they will look to acquire the latest, most efficient cooking appliances.
  • Favorable population presence benefits operator demand. Regions that are located near highly populated areas and international trading posts provide a lower cost, higher exposure establishment location.
  • Maintaining a solid reputation enhances internal competition. Operators that are able to leverage favorable views in terms of sales and product quality enhance their level of trust among customers.

Access hundreds of data points and trends

  • Market estimates from 2015-2030
  • Critical performance data and rankings
  • Detailed analysis of competitive forces and the external environment
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Industry Statistics and Trends

Market size and recent performance (2015-2030)

Industry revenue has grown at a CAGR of 4.7 % over the past five years, to reach an estimated $16.0bn in 2025.

Trends and Insights

Shifting shopping trends influence higher demand for online operators

  • The recent surge in online sales of large kitchen appliances can be largely linked to the rapid rise in online shopping. Consumers are increasingly turning to digital platforms for their purchases, facilitated by their electronic devices, smartphones and computers.
  • Additional trends and insights available with purchase
Online Large Kitchen Appliance Sales in the US
Revenue (2015-2030)
IBISWorld Logo Source: IBISWorld

Industry outlook (2025-2030)

Market size is projected to grow over the next five years.

Trends and Insights

Consistent rise of housing market poised to create steady revenue stream for operators

  • The consistent growth in homeownership, along with the projected increase in new housing starts, bolsters demand for new kitchen appliances. New homeowners and those engaging in home improvements are part of this demand surge for large kitchen appliances.

Biggest companies in the Online Large Kitchen Appliance Sales in the US

Company
Market Share (%)
2025
Revenue ($m)
2025
Profit ($m)
2025
Profit Margin (%)
2025
The Webstaurant Store, Inc.
16.5
0.7
4.2

To view the market share and analysis for all 1 top companies in this industry, view purchase options.

Products & Services Segmentation

Online Large Kitchen Appliance Sales in the US
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Household refrigerators and freezers, Laundry equipment and Cooking appliances. Household refrigerators and freezers is the largest segment of the Online Large Kitchen Appliance Sales in the US.

Trends and Insights

Private home improvement spending and small business growth fuel sales of large kitchen appliances

  • The online kitchen appliance market primarily consists of sales of large cooking appliances, including electric ranges, indoor and outdoor ovens, and surface cooking units. Small businesses, particularly in the restaurant sector, and large household families make up the majority of customers for these products, ensuring a consistently robust demand.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

Operators in this industry sell major household appliances, such as household cooking appliances, laundry equipment, refrigerators, upright and chest freezers, dishwashers, water heaters and garbage disposal units, via the internet.

What's included in this industry?

Selling cooking appliances onlineSelling laundry equipment onlineSelling household refrigeration and freezers onlineSelling water heaters and dishwashers online

Companies

The Webstaurant Store, Inc.

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Related Terms

BRICK-AND-MORTARE-TAILERENERGY STAR LABEL

Industry Code

NAICS 2017

NAICS 45411 - Online Large Kitchen Appliance Sales in the US

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Robust growth in e-commerce sales boosts operators’ core revenue channels. As more customer switch to online shopping, it bolsters e-commerce sales and generates higher traff...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2015-2024) and forecast (2025-2030)
  • Employees, including historical (2015-2024) and forecast (2025-2030)
  • Businesses, including historical (2015-2024) and forecast (2025-2030)
  • Profit, including historical (2015-2025)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

High demand for home renovation enhances cooking appliance sales. As more customers pursue renovations within their household, they will look to acquire the latest, most effi...

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2025
  • Product innovation level

Charts

  • Products & services segmentation in 2025
  • Major market segmentation in 2025

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

Favorable population presence benefits operator demand. Regions that are located near highly populated areas and international trading posts provide a lower cost, higher expo...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each state
  • Share of population compared to establishments in each region in 2025

Tables

  • Number and share of establishments in each state in 2025
  • Number and share of revenue each state accounts for in 2025
  • Number and share of wages each state accounts for in 2025
  • Number and share of employees in each state in 2025

Detailed analysis

  • Geographic spread of the industry across North America, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Maintaining a solid reputation enhances internal competition. Operators that are able to leverage favorable views in terms of sales and product quality enhance their level of...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2020-2025
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

High consumer popularity influences a larger market share. Established brands, such as Amazon and Home Depot, are able to leverage their strong branding and name recognition ...

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2021 through 2025
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2025
  • Overview of The Webstaurant Store, Inc.'s performance by revenue, market share and profit margin from 2019 through 2025

Detailed analysis

  • Description and key data for The Webstaurant Store, Inc., and factors influencing its performance in the industry

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

Steady growth in disposable income bolsters consumer demand. As customers gain a larger amount of income, they will have more desire to pursue discretionary spending and serv...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2015-2030) 
  • Assistance historical data and forecast (2015-2030) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

High inflation dampens profit. As inflationary pressures heighten, operators face higher procurement costs, while their customers may have lower propensity to purchase a kitc...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
  • Investment vs. share of economy

Data tables

  • Industry Multiples (2018-2023)
  • Industry Tax Structure (2018-2023)
  • Income Statement (2018-2023)
  • Balance Sheet (2018-2023)
  • Liquidity Ratios (2018-2023)
  • Coverage Ratios (2018-2023)
  • Leverage Ratios  (2018-2023)
  • Operating Ratios (2018-2023)
  • Cash Flow & Debt Service Ratios (2015-2030)
  • Revenue per Employee (2015-2030)
  • Revenue per Enterprise (2015-2030)
  • Employees per Establishment (2015-2030)
  • Employees per Enterprise (2015-2030)
  • Average Wage (2015-2030)
  • Wages/Revenue (2015-2030)
  • Establishments per Enterprise (2015-2030)
  • IVA/Revenue (2015-2030)
  • Imports/Demand (2015-2030)
  • Exports/Revenue (2015-2030)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2015-2030)
  • IVA (2015-2030)
  • Establishments (2015-2030)
  • Enterprises (2015-2030)
  • Employment (2015-2030)
  • Exports (2015-2030)
  • Imports (2015-2030)
  • Wages (2015-2030)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Online Large Kitchen Appliance Sales in the US industry in United States in 2025?

The market size of the Online Large Kitchen Appliance Sales in the US industry in United States is $16.0bn in 2025.

How many businesses are there in the Online Large Kitchen Appliance Sales in the US industry in 2025?

There are 1,677 businesses in the Online Large Kitchen Appliance Sales in the US industry in United States, which has grown at a CAGR of 8.4 % between 2020 and 2025.

Has the Online Large Kitchen Appliance Sales in the US industry in United States grown or declined over the past 5 years?

The market size of the Online Large Kitchen Appliance Sales in the US industry in United States has been growing at a CAGR of 4.7 % between 2020 and 2025.

What is the forecast growth of the Online Large Kitchen Appliance Sales in the US industry in United States over the next 5 years?

Over the next five years, the Online Large Kitchen Appliance Sales in the US industry in United States is expected to grow.

What are the biggest companies in the Online Large Kitchen Appliance Sales in the US market in United States?

The biggest company operating in the Online Large Kitchen Appliance Sales market in United States is The Webstaurant Store, Inc.

What does the Online Large Kitchen Appliance Sales in the US in United States include?

Selling cooking appliances online and Selling laundry equipment online are part of the Online Large Kitchen Appliance Sales in the US industry.

Which companies have the highest market share in the Online Large Kitchen Appliance Sales in the US in United States?

The company holding the most market share in United States is The Webstaurant Store, Inc..

How competitive is the Online Large Kitchen Appliance Sales in the US industry in United States?

The level of competition is high and steady in the Online Large Kitchen Appliance Sales in the US industry in United States.

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Methodology

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Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in the US include: 

  • US Census Bureau
  • US Bureau of Labor Statistics
  • US International Trade Commission

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

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IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

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