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Travel Agencies in France - Market Size, Industry Analysis, Trends and Forecasts (2025-2029)

Revenue

€3.3bn

2025

€3.3bn

Past 5-Year Growth

Profit

€XXX.Xm

Employees

9,107

Businesses

2,902

Wages

€XXX.Xm

Travel Agencies in France industry analysis

The acceptance and adoption of the online side of travel agencies and the ease with which customers can now organise and plan their own trips have reshaped the traditional French and global travel agency industry. The industry’s revenue has been beset by changing consumer preferences, technological advancements like chatbots and AI tools and external shocks like the COVID-19 pandemic. Sluggish growth at the start of the period can be laid at the feet of the COVID-19 outbreak, which brought the travel industry to a standstill as the world went into lockdown. Since restrictions were lifted, the industry has bounced back, with French tourism now almost at 2019 levels. This has spiked volatility in revenue growth that has caused revenue to surge at a compound annual rate of 19.9% to €3.3 billion in the five years through 2025. A busy year for France thanks to hosting the 2024 Olympic games and the country’s status as the most visited country in the world has caused marginal growth in 2024. Growth in visitor numbers and in how much they’re spending as the economic climate and consumer confidence improve drive revenue expansion for agencies. Revenue is expected to climb 3.9% in 2025.

Trends and Insights

  • The Russian invasion of Ukraine knocks the tourism sector in Eastern Europe. Closed airspaces, no Russian tourists and low travel confidence have damaged agencies in Eastern Europe and agencies in central Europe offering packages to the region.
  • Europe remains the top holiday location for international arrivals. While Europeans travelling around Europe feel more confident booking travel plans independently, international tourists use agencies to hop around countries in Europe.
  • Larger agencies enhance their online presence. At the same time, a lot of bricks-and-mortar agencies have closed, helping OTAs agencies establish themselves. Fierce competition means the online market is rife with competitors.
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Top Questions Answered in this Report

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What is the market size of the Travel Agencies industry in France in 2025?

The market size of the Travel Agencies industry in France is €3.3bn in 2025.

How many businesses are there in the Travel Agencies in France industry in 2025?

There are 2,902 businesses in the Travel Agencies industry in France, which has declined at a CAGR of 1.4 % between 2020 and 2025.

Has the Travel Agencies industry in France grown or declined over the past 5 years?

The market size of the Travel Agencies industry in France has been growing at a CAGR of 19.9 % between 2020 and 2025.

What is the forecast growth of the Travel Agencies industry in France over the next 5 years?

Over the next five years, the Travel Agencies industry in France is expected to grow.

What are the biggest companies in the Travel Agencies market in France?

The biggest companies operating in the Travel Agencies market in France are Havas Voyages SASU, Club Med SAS and Marietton Developpement

What does the Travel Agencies in France include?

Online booking services and High-street agency services are part of the Travel Agencies industry.

Which companies have the highest market share in the Travel Agencies in France?

The company holding the most market share in France is Havas Voyages SASU.

How competitive is the Travel Agencies industry in France?

The level of competition is moderate and steady in the Travel Agencies industry in France.

Everything you need in one report

  • Reliable market estimates from 2015-2030
  • Competitive analysis, industry segmentation, financial benchmarks
  • Powerful SWOT, Porter’s Five Forces and risk management frameworks
  • Online membership platform with PDF, Word, Excel and PPT exports

Table of Contents

External Environment

Highlights

Trends
  • Regulation & Policy
  • Assistance

Key Takeaways

Regulations give travellers protection. The European Package Travel Directive protects European travellers’ rights on package holidays and ensure customers are financially secure and safe.

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External Drivers

Analysis

What demographic and macroeconomic factors impact the Travel Agencies in France industry?

Financial Benchmarks

Highlights

Trends
  • Profit Margin
  • Average Wage
  • Largest Cost

Key Takeaways

The popularity of online travel agencies pushes up profit. Agencies with a greater online presence put less towards rent and wages than physical stores, meaning they see higher returns.

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Cost Structure

Charts
  • Share of Economy vs. Investment Matrix
  • Industry Cost Structure Benchmarks:
    • Marketing
    • Depreciation
    • Profit
    • Purchases
    • Wages
    • Rent
    • Utilities
    • Other
Analysis

What trends impact cost in the Travel Agencies in France industry?


Key Ratios

Data tables
  • IVA/Revenue (2015-2030)
  • Imports/Demand (2015-2030)
  • Exports/Revenue (2015-2030)
  • Revenue per Employee (2015-2030)
  • Wages/Revenue (2015-2030)
  • Employees per Establishment (2015-2030)
  • Average Wage (2015-2030)

Country Benchmarks

European Leaders & Laggards

Data Tables

Top and bottom five countries listed for each:

  • Revenue Growth (2025)
  • Business Growth (2025)
  • Job Growth (2025)

European Country Performance

Data Tables

Rankings available for 37 countries. Statistics ranked include:

  • IVA/Revenue (2025)
  • Imports/Demand (2025)
  • Exports/Revenue (2025)
  • Revenue per Employee (2025)
  • Wages/Revenue (2025)
  • Employees per Establishment (2025)
  • Average Wage (2025)

Structural Comparison

Data Tables

Trends in 37 countries benchmarked against trends in Europe

  • Concentration
  • Competition
  • Barriers to Entry
  • Buyer Power
  • Supplier Power
  • Volatility
  • Capital Intensity
  • Innovation
  • Life Cycle

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2015-2030)
  • IVA (2015-2030)
  • Establishments (2015-2030)
  • Enterprises (2015-2030)
  • Employment (2015-2030)
  • Exports (2015-2030)
  • Imports (2015-2030)
  • Wages (2015-2030)

Methodology

Where does IBISWorld source its data?

IBISWorld is a world-leading provider of business information, with reports on 5,000+ industries in Australia, New Zealand, North America, Europe and China. Our expert industry analysts start with official, verified and publicly available sources of data to build an accurate picture of each industry.

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and IBISWorld's proprietary database of statistics and analysis to provide balanced, independent and accurate insights. 

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