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Tour Operators in France - Market Size, Industry Analysis, Trends and Forecasts (2025-2029)

Revenue

€7.1bn

2025

€7.1bn

Past 5-Year Growth

Profit

€XXX.Xm

Employees

13,861

Businesses

1,363

Wages

€XXX.Xm

Tour Operators in France industry analysis

The Tour Operators industry in France is fiercely competitive, with companies fighting to attract international and domestic customers. Tour packages revolving around trips within France are particularly successful with international tourists who want to explore the wine regions of Bordeaux and the Loire Valley, those more adventure-spirited who want to see the French Alps and people seeking a bit of history and culture on tours in Paris. Tour packages can give greater peace of mind to international travellers who don’t speak the language or know the area. Revenue is forecast to grow at a compound annual rate of 22.8% over the five years through 2025 to €7.1 billion. This high growth rate can be attributed to the industry being brought to a standstill during the COVID-19 pandemic years of 2020 and 2021. While domestic travel fared better when restrictions first started to lift, there’s always a cap on demand from this market because domestic travellers can explore their own country more easily than international travellers. When the world fully unlocked, appetite for travel bounced back in 2022 and has gradually crept back to pre-pandemic levels. In 2025, revenue is expected to edge up by 5%.

Trends and Insights

  • Tour operators that keep updating their travel technology will nudge ahead of competitors. Investing and building easy-to-use online booking systems will ensure customers continue to enjoy booking their trips with certain operators.
  • By specialising, tour operators can carve out a niche. Targeting a specific age group or specialising in a certain activity tour operators can target younger age groups looking for affordable tours that are filled with fun activities.
  • Expanding through acquiring smaller travel agencies is boosting concentration. Larger tour operators do buy up smaller, niche operators that specialise in countries or regions to increase their presence throughout Europe and expand their customer base.
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Top Questions Answered in this Report

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What is the market size of the Tour Operators industry in France in 2025?

The market size of the Tour Operators industry in France is €7.1bn in 2025.

How many businesses are there in the Tour Operators in France industry in 2025?

There are 1,363 businesses in the Tour Operators industry in France, which has grown at a CAGR of 0.0 % between 2020 and 2025.

Has the Tour Operators industry in France grown or declined over the past 5 years?

The market size of the Tour Operators industry in France has been growing at a CAGR of 22.8 % between 2020 and 2025.

What is the forecast growth of the Tour Operators industry in France over the next 5 years?

Over the next five years, the Tour Operators industry in France is expected to grow.

What are the biggest companies in the Tour Operators market in France?

The biggest companies operating in the Tour Operators market in France are Voyageurs du Monde SA, Karavel Group - Promovacances and Groupe Kuoni France

What does the Tour Operators in France include?

Domestic tours for French residents and Domestic tours for overseas visitors are part of the Tour Operators industry.

Which companies have the highest market share in the Tour Operators in France?

The company holding the most market share in France is Voyageurs du Monde SA.

How competitive is the Tour Operators industry in France?

The level of competition is moderate and steady in the Tour Operators industry in France.

Everything you need in one report

  • Reliable market estimates from 2015-2030
  • Competitive analysis, industry segmentation, financial benchmarks
  • Powerful SWOT, Porter’s Five Forces and risk management frameworks
  • Online membership platform with PDF, Word, Excel and PPT exports

Table of Contents

External Environment

Highlights

Trends
  • Regulation & Policy
  • Assistance

Key Takeaways

Operators rely on associations for guidance and legal advice. Associations offering insurance to operators provide guidance to support high service standards, ensure health and safety regulations are met and promote responsible tourism.

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External Drivers

Analysis

What demographic and macroeconomic factors impact the Tour Operators in France industry?

Financial Benchmarks

Highlights

Trends
  • Profit Margin
  • Average Wage
  • Largest Cost

Key Takeaways

A desire for revenge travel has supported a spike in tour operator bookings. Profit has surged as people continue to prioritise travelling despite the cost of living in many European countries remaining high.

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Cost Structure

Charts
  • Share of Economy vs. Investment Matrix
  • Industry Cost Structure Benchmarks:
    • Marketing
    • Depreciation
    • Profit
    • Purchases
    • Wages
    • Rent
    • Utilities
    • Other
Analysis

What trends impact cost in the Tour Operators in France industry?


Key Ratios

Data tables
  • IVA/Revenue (2015-2030)
  • Imports/Demand (2015-2030)
  • Exports/Revenue (2015-2030)
  • Revenue per Employee (2015-2030)
  • Wages/Revenue (2015-2030)
  • Employees per Establishment (2015-2030)
  • Average Wage (2015-2030)

Country Benchmarks

European Leaders & Laggards

Data Tables

Top and bottom five countries listed for each:

  • Revenue Growth (2025)
  • Business Growth (2025)
  • Job Growth (2025)

European Country Performance

Data Tables

Rankings available for 37 countries. Statistics ranked include:

  • IVA/Revenue (2025)
  • Imports/Demand (2025)
  • Exports/Revenue (2025)
  • Revenue per Employee (2025)
  • Wages/Revenue (2025)
  • Employees per Establishment (2025)
  • Average Wage (2025)

Structural Comparison

Data Tables

Trends in 37 countries benchmarked against trends in Europe

  • Concentration
  • Competition
  • Barriers to Entry
  • Buyer Power
  • Supplier Power
  • Volatility
  • Capital Intensity
  • Innovation
  • Life Cycle

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2015-2030)
  • IVA (2015-2030)
  • Establishments (2015-2030)
  • Enterprises (2015-2030)
  • Employment (2015-2030)
  • Exports (2015-2030)
  • Imports (2015-2030)
  • Wages (2015-2030)

Methodology

Where does IBISWorld source its data?

IBISWorld is a world-leading provider of business information, with reports on 5,000+ industries in Australia, New Zealand, North America, Europe and China. Our expert industry analysts start with official, verified and publicly available sources of data to build an accurate picture of each industry.

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and IBISWorld's proprietary database of statistics and analysis to provide balanced, independent and accurate insights. 

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools.

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