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Sporting Equipment Retailing in France - Market Size, Industry Analysis, Trends and Forecasts (2025-2029)

Revenue

€17.1bn

2025

€17.1bn

Past 5-Year Growth

Profit

€X.Xbn

Employees

57,279

Businesses

7,759

Wages

€X.Xbn

Sporting Equipment Retailing in France industry analysis

France's sports equipment retail sector has benefitted from consumers' increasing health awareness and the resulting enthusiasm for sports. With the expansion of their online shops and omnichannel strategy, the market leaders in sports equipment retail have recorded significant sales growth in recent years. Revenue is forecast to grow at a compound annual rate of 7.3% over the five years through 2025, reaching €17.1 billion. In 2025, revenue is forecast to rise by 1.8%.

Trends and Insights

  • Increasing health consciousness across Europe pushes up sporting equipment sales. Europeans are becoming more active, encouraged by major sports events, while digitalisation and direct-to-consumer sales are further boosting revenue.
  • Rising disposable incomes drive a surge in sporting goods sales. People with higher spending power prove more willing to take up sports, boosting sales of equipment.
  • Small retailers struggle as key sports brands limit product supplies to gain market share. This drives retailers to shift from wholesale to direct-to-consumer sales for better profit.
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Top Questions Answered in this Report

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What is the market size of the Sporting Equipment Retailing industry in France in 2025?

The market size of the Sporting Equipment Retailing industry in France is €17.1bn in 2025.

How many businesses are there in the Sporting Equipment Retailing in France industry in 2025?

There are 7,759 businesses in the Sporting Equipment Retailing industry in France, which has grown at a CAGR of 0.2 % between 2020 and 2025.

Has the Sporting Equipment Retailing industry in France grown or declined over the past 5 years?

The market size of the Sporting Equipment Retailing industry in France has been growing at a CAGR of 7.3 % between 2020 and 2025.

What is the forecast growth of the Sporting Equipment Retailing industry in France over the next 5 years?

Over the next five years, the Sporting Equipment Retailing industry in France is expected to grow.

What are the biggest companies in the Sporting Equipment Retailing market in France?

The biggest companies operating in the Sporting Equipment Retailing market in France are Decathlon SA, Intersport France SA and Sport 2000 France SAS

What does the Sporting Equipment Retailing in France include?

Sporting goods and Bicycles and accessories are part of the Sporting Equipment Retailing industry.

Which companies have the highest market share in the Sporting Equipment Retailing in France?

The company holding the most market share in France is Decathlon SA.

How competitive is the Sporting Equipment Retailing industry in France?

The level of competition is high and increasing in the Sporting Equipment Retailing industry in France.

Everything you need in one report

  • Reliable market estimates from 2015-2030
  • Competitive analysis, industry segmentation, financial benchmarks
  • Powerful SWOT, Porter’s Five Forces and risk management frameworks
  • Online membership platform with PDF, Word, Excel and PPT exports

Table of Contents

External Environment

Highlights

Trends
  • Regulation & Policy
  • Assistance

Key Takeaways

Regulation mostly related to health and safety. Sporting equipment retailers have to ensure that their products don’t jeopardise customer health and are required to disclose any potential risks.

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External Drivers

Analysis

What demographic and macroeconomic factors impact the Sporting Equipment Retailing in France industry?

Financial Benchmarks

Highlights

Trends
  • Profit Margin
  • Average Wage
  • Largest Cost

Key Takeaways

Online competition drives retailers to reduce price, eating into profit. Changing consumer demands are driving a digital shift, hiking up price competition, given how easy it is to compare prices online.

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Cost Structure

Charts
  • Share of Economy vs. Investment Matrix
  • Industry Cost Structure Benchmarks:
    • Marketing
    • Depreciation
    • Profit
    • Purchases
    • Wages
    • Rent
    • Utilities
    • Other
Analysis

What trends impact cost in the Sporting Equipment Retailing in France industry?


Key Ratios

Data tables
  • IVA/Revenue (2015-2030)
  • Imports/Demand (2015-2030)
  • Exports/Revenue (2015-2030)
  • Revenue per Employee (2015-2030)
  • Wages/Revenue (2015-2030)
  • Employees per Establishment (2015-2030)
  • Average Wage (2015-2030)

Country Benchmarks

European Leaders & Laggards

Data Tables

Top and bottom five countries listed for each:

  • Revenue Growth (2025)
  • Business Growth (2025)
  • Job Growth (2025)

European Country Performance

Data Tables

Rankings available for 37 countries. Statistics ranked include:

  • IVA/Revenue (2025)
  • Imports/Demand (2025)
  • Exports/Revenue (2025)
  • Revenue per Employee (2025)
  • Wages/Revenue (2025)
  • Employees per Establishment (2025)
  • Average Wage (2025)

Structural Comparison

Data Tables

Trends in 37 countries benchmarked against trends in Europe

  • Concentration
  • Competition
  • Barriers to Entry
  • Buyer Power
  • Supplier Power
  • Volatility
  • Capital Intensity
  • Innovation
  • Life Cycle

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2015-2030)
  • IVA (2015-2030)
  • Establishments (2015-2030)
  • Enterprises (2015-2030)
  • Employment (2015-2030)
  • Exports (2015-2030)
  • Imports (2015-2030)
  • Wages (2015-2030)

Methodology

Where does IBISWorld source its data?

IBISWorld is a world-leading provider of business information, with reports on 5,000+ industries in Australia, New Zealand, North America, Europe and China. Our expert industry analysts start with official, verified and publicly available sources of data to build an accurate picture of each industry.

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and IBISWorld's proprietary database of statistics and analysis to provide balanced, independent and accurate insights. 

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