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Photographic Activities in France - Market Size, Industry Analysis, Trends and Forecasts (2025-2029)

Revenue

€1.4bn

2025

€1.4bn

Past 5-Year Growth

Profit

€XXX.Xm

Employees

32,465

Businesses

26,077

Wages

€XXX.Xm

Photographic Activities in France industry analysis

Demand for professional photographic activities in France is driven by consumer preferences for personalised and bespoke experiences, as well as corporate and advertising demands for high-quality visual content. Weddings, in particular, provide lucrative revenue opportunities for photographers, with a steady marriage rate in France supporting demand. Advertising agencies command a large share of demand as they seek professionally captured photos and video content for their marketing campaigns. Revenue is expected to climb at a compound annual rate of 4.2% over the five years through 2025, including a 0.5% hike in 2025 to €1.4 billion.

Trends and Insights

  • Professional photographers face challenges due to technological advancements. The fast-paced evolution in camera and smartphone technology allows amateurs to produce high-quality images, intensifying the competition for professionals in the photography field.
  • Wedding photography revenue surges. As COVID-19 wound down, the wedding photography industry experienced a robust recovery due to postponed events and new bookings.
  • The fragmented nature of the industry creates competition. With numerous small businesses and owner-led companies, the photography market's highly fragmented structure has diluted the presence of larger companies.
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Top Questions Answered in this Report

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What is the market size of the Photographic Activities industry in France in 2025?

The market size of the Photographic Activities industry in France is €1.4bn in 2025.

How many businesses are there in the Photographic Activities in France industry in 2025?

There are 26,077 businesses in the Photographic Activities industry in France, which has grown at a CAGR of 4.8 % between 2020 and 2025.

Has the Photographic Activities industry in France grown or declined over the past 5 years?

The market size of the Photographic Activities industry in France has been growing at a CAGR of 4.2 % between 2020 and 2025.

What is the forecast growth of the Photographic Activities industry in France over the next 5 years?

Over the next five years, the Photographic Activities industry in France is expected to grow.

What are the biggest companies in the Photographic Activities market in France?

The biggest companies operating in the Photographic Activities market in France are CEWE SAS, Photoweb SAS and Primavista SAS

What does the Photographic Activities in France include?

Portrait photography and Image editing and development are part of the Photographic Activities industry.

Which companies have the highest market share in the Photographic Activities in France?

The company holding the most market share in France is CEWE SAS.

How competitive is the Photographic Activities industry in France?

The level of competition is high and increasing in the Photographic Activities industry in France.

Everything you need in one report

  • Reliable market estimates from 2015-2030
  • Competitive analysis, industry segmentation, financial benchmarks
  • Powerful SWOT, Porter’s Five Forces and risk management frameworks
  • Online membership platform with PDF, Word, Excel and PPT exports

Table of Contents

External Environment

Highlights

Trends
  • Regulation & Policy
  • Assistance

Key Takeaways

Copyrighting proves key to protecting revenue. Intellectual property rights are covered by EU copyright legislation, which regulates different elements of creator rights surrounding the protection of their original works.

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External Drivers

Analysis

What demographic and macroeconomic factors impact the Photographic Activities in France industry?

Financial Benchmarks

Highlights

Trends
  • Profit Margin
  • Average Wage
  • Largest Cost

Key Takeaways

Automation drives operational efficiency. Emerging trends like digital cameras and photo-editing tools attract more professionals, while automation reduces purchase and wage costs in the industry.

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Cost Structure

Charts
  • Share of Economy vs. Investment Matrix
  • Industry Cost Structure Benchmarks:
    • Marketing
    • Depreciation
    • Profit
    • Purchases
    • Wages
    • Rent
    • Utilities
    • Other
Analysis

What trends impact cost in the Photographic Activities in France industry?


Key Ratios

Data tables
  • IVA/Revenue (2015-2030)
  • Imports/Demand (2015-2030)
  • Exports/Revenue (2015-2030)
  • Revenue per Employee (2015-2030)
  • Wages/Revenue (2015-2030)
  • Employees per Establishment (2015-2030)
  • Average Wage (2015-2030)

Country Benchmarks

European Leaders & Laggards

Data Tables

Top and bottom five countries listed for each:

  • Revenue Growth (2025)
  • Business Growth (2025)
  • Job Growth (2025)

European Country Performance

Data Tables

Rankings available for 37 countries. Statistics ranked include:

  • IVA/Revenue (2025)
  • Imports/Demand (2025)
  • Exports/Revenue (2025)
  • Revenue per Employee (2025)
  • Wages/Revenue (2025)
  • Employees per Establishment (2025)
  • Average Wage (2025)

Structural Comparison

Data Tables

Trends in 37 countries benchmarked against trends in Europe

  • Concentration
  • Competition
  • Barriers to Entry
  • Buyer Power
  • Supplier Power
  • Volatility
  • Capital Intensity
  • Innovation
  • Life Cycle

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2015-2030)
  • IVA (2015-2030)
  • Establishments (2015-2030)
  • Enterprises (2015-2030)
  • Employment (2015-2030)
  • Exports (2015-2030)
  • Imports (2015-2030)
  • Wages (2015-2030)

Methodology

Where does IBISWorld source its data?

IBISWorld is a world-leading provider of business information, with reports on 5,000+ industries in Australia, New Zealand, North America, Europe and China. Our expert industry analysts start with official, verified and publicly available sources of data to build an accurate picture of each industry.

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and IBISWorld's proprietary database of statistics and analysis to provide balanced, independent and accurate insights. 

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools.

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