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Game & Toy Retailing in France - Market Size, Industry Analysis, Trends and Forecasts (2025-2029)

Revenue

€2.2bn

2025

€2.2bn

Past 5-Year Growth

Profit

€XX.Xm

Employees

9,316

Businesses

1,651

Wages

€XXX.Xm

Game & Toy Retailing in France industry analysis

Over the five years through 2025, industry revenue is expected to swell at a compound annual rate of 3.5%. The French toy and game retail industry is navigating seismic shifts driven by evolving demographics, digital shifts and changing consumer behaviour. With birth rates down by 16% since 2010 according to the INSEE, retailers face a shrinking core customer base. However, the surge of adult gaming offers a lucrative silver lining. Kid-adult games now account for nearly 30% of toy sales, with adult-oriented products like strategy board games, high-end collectables and intricate LEGO sets driving significant revenue growth.

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    Top Questions Answered in this Report

    Unlock comprehensive answers and precise data upon purchase. View purchase options.

    What is the market size of the Game & Toy Retailing industry in France in 2025?

    The market size of the Game & Toy Retailing industry in France is €2.2bn in 2025.

    How many businesses are there in the Game & Toy Retailing in France industry in 2025?

    There are 1,651 businesses in the Game & Toy Retailing industry in France, which has grown at a CAGR of 0.6 % between 2020 and 2025.

    Has the Game & Toy Retailing industry in France grown or declined over the past 5 years?

    The market size of the Game & Toy Retailing industry in France has been growing at a CAGR of 3.5 % between 2020 and 2025.

    What is the forecast growth of the Game & Toy Retailing industry in France over the next 5 years?

    Over the next five years, the Game & Toy Retailing industry in France is expected to grow.

    What are the biggest companies in the Game & Toy Retailing market in France?

    The biggest companies operating in the Game & Toy Retailing market in France are Smyths Toys FR SAS, Epse Joueclub Entente Des Professionnels Specialistes De L'enfant SA and Lego AS

    What does the Game & Toy Retailing in France include?

    Outdoor toys and Electronic and interactive toys are part of the Game & Toy Retailing industry.

    Which companies have the highest market share in the Game & Toy Retailing in France?

    The company holding the most market share in France is Smyths Toys FR SAS.

    How competitive is the Game & Toy Retailing industry in France?

    The level of competition is moderate and steady in the Game & Toy Retailing industry in France.

    Everything you need in one report

    • Reliable market estimates from 2015-2030
    • Competitive analysis, industry segmentation, financial benchmarks
    • Powerful SWOT, Porter’s Five Forces and risk management frameworks
    • Online membership platform with PDF, Word, Excel and PPT exports

    Table of Contents

    External Environment

    Highlights

    Trends
    • Regulation & Policy
    • Assistance

    Key Takeaways

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    External Drivers

    Analysis

    What demographic and macroeconomic factors impact the Game & Toy Retailing in France industry?

    Financial Benchmarks

    Highlights

    Trends
    • Profit Margin
    • Average Wage
    • Largest Cost

    Key Takeaways

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    Cost Structure

    Charts
    • Share of Economy vs. Investment Matrix
    • Industry Cost Structure Benchmarks:
      • Marketing
      • Depreciation
      • Profit
      • Purchases
      • Wages
      • Rent
      • Utilities
      • Other
    Analysis

    What trends impact cost in the Game & Toy Retailing in France industry?


    Key Ratios

    Data tables
    • IVA/Revenue (2015-2030)
    • Imports/Demand (2015-2030)
    • Exports/Revenue (2015-2030)
    • Revenue per Employee (2015-2030)
    • Wages/Revenue (2015-2030)
    • Employees per Establishment (2015-2030)
    • Average Wage (2015-2030)

    Country Benchmarks

    European Leaders & Laggards

    Data Tables

    Top and bottom five countries listed for each:

    • Revenue Growth (2025)
    • Business Growth (2025)
    • Job Growth (2025)

    European Country Performance

    Data Tables

    Rankings available for 37 countries. Statistics ranked include:

    • IVA/Revenue (2025)
    • Imports/Demand (2025)
    • Exports/Revenue (2025)
    • Revenue per Employee (2025)
    • Wages/Revenue (2025)
    • Employees per Establishment (2025)
    • Average Wage (2025)

    Structural Comparison

    Data Tables

    Trends in 37 countries benchmarked against trends in Europe

    • Concentration
    • Competition
    • Barriers to Entry
    • Buyer Power
    • Supplier Power
    • Volatility
    • Capital Intensity
    • Innovation
    • Life Cycle

    Key Statistics

    Industry Data

    Data Tables

    Including values and annual change:

    • Revenue (2015-2030)
    • IVA (2015-2030)
    • Establishments (2015-2030)
    • Enterprises (2015-2030)
    • Employment (2015-2030)
    • Exports (2015-2030)
    • Imports (2015-2030)
    • Wages (2015-2030)

    Methodology

    Where does IBISWorld source its data?

    IBISWorld is a world-leading provider of business information, with reports on 5,000+ industries in Australia, New Zealand, North America, Europe and China. Our expert industry analysts start with official, verified and publicly available sources of data to build an accurate picture of each industry.

    Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and IBISWorld's proprietary database of statistics and analysis to provide balanced, independent and accurate insights. 

    IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools.

    To learn more about specific data sources used by IBISWorld's analysts globally, including how industry data forecasts are produced, visit our Help Center.