Game & Toy Manufacturing in France - Market Size, Industry Analysis, Trends and Forecasts (2025-2029)

Game & Toy Manufacturing in France industry analysis

The French Game and Toy Manufacturing industry is undergoing a transformation. As digital gaming garners increasing attention, it's challenging the longstanding dominance of traditional toys. Manufacturers are responding by integrating both physical and digital elements into their products to captivate tech-savvy consumers while preserving the classic appeal of physical toys. Despite these efforts, the industry is experiencing volatility, reflecting broader global consumer trends and market shifts. Revenue is projected to drop at a compound annual rate of 1.2% over the five years through 2025 to €464.5 million, including an expected 10% dip in 2025. This drop is partly because of a decreasing birth rate in France, as reported by INSEE – only 678,000 babies were born in 2023, a 6.6% drop from 2022 and nearly 20% down from 2010, the last peak year. Since children are key users of toys, a lower birth rate poses a major challenge. Furthermore, the post-pandemic expansion of digital gaming has shifted consumer preferences towards digital platforms, exacerbating the industry's struggles and contributing to the projected downturn in 2025. 

Trends and Insights

• External competition poses a significant threat. The growing popularity of video games as an alternative to traditional toys weighs on demand.
• Demand for professional and arcade games slow. The cost of living crisis resulted in gambling activity waning as people limited spending to afford inflated living costs.
• Despite large players, concentration is low. Fierce import competition from low-production cost countries like China has prevented companies from significantly expanding their market share.