Food & Drink Wholesaling in France - Market Size, Industry Analysis, Trends and Forecasts (2025-2029)

Food & Drink Wholesaling in France industry analysis

French consumers are increasingly showing interest in plant-based diets, causing a steady decline in meat consumption in recent years. Wholesalers are adjusting by aligning with consumer preferences and incorporating more plant-based products into their offerings. Meanwhile, energy cost surges due to geopolitical events like the Russia-Ukraine war have driven up prices, inadvertently boosting revenue as costs are passed on to customers. Healthier eating habits have also sparked growth, with substantial increases in fruit and vegetable production in recent years, although recent climate challenges have limited yield growth. In beverages, there's noticeable expansion as demand for non-alcoholic options grows, especially among younger consumers keen on healthier lifestyles. This shift presents a profitable opportunity for wholesalers. Despite these changes, competition remains as wholesalers jostle to cater to new tastes while handling logistical and environmental challenges that could impact overall supply chains. Revenue is expected to hike at a compound rate of 1.4% over the five years through 2025 to €128.2 billion, including an estimated rise of 0.7% in 2025.  

Trends and Insights

• The COVID-19 pandemic shifted consumer demands, causing a significant increase in grocery store demand and food prices. Wholesalers faced revenue losses and increased production costs due to smaller packaging requirements and decreased food service demand.
• Rising health and environmental concerns hit meat consumption. The increasing popularity and awareness of plant-based diets and sustainability issues are driving down meat product sales.
• Major wholesalers dominate the industry. The industry is made up of numerous major players, including Sucres et Denrees SA, Groupe Lactalis SA and Metro AG.