Industry Statistics and Trends
Market size and recent performance (2015-2030)
Industry revenue has grown at a CAGR of 0.6 % over the past five years, to reach an estimated $53.1bn in 2025.
Trends and Insights
Global oil prices and domestic fuel consumption heavily influence wholesaling revenue
- The significant volatility of crude oil prices through 2024-25 has weighed on the industry's performance. Wholesalers have been confronted with supply chain disruptions during the COVID-19 pandemic and following the outbreak of the Russia-Ukraine conflict, as well as wide fluctuations in output by OPEC members.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2025-2030)
Market size is projected to decline over the next five years.
Trends and Insights
Petroleum wholesaling is set to falter in the face of headwinds
- Wholesalers will face challenging conditions through 2029-30 despite the modest expansion in fuel retailing on the back of more motor vehicles and higher household discretionary incomes. All segments of the petroleum market will be exposed to falling petroleum consumption per vehicle, stemming from greater fuel efficiency in new cars and more Australians purchasing electric vehicles (EVs).
Biggest companies in the Petroleum Product Wholesaling in Australia
| Company | Market Share (%)
2025 | Revenue ($m)
2025 |
|---|---|---|
Ampol | 14,901.0 | |
Viva Energy Australia | 14,263.0 | |
BP Australia | 8,413.0 |
To view the market share and analysis for all 5 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Automotive petroleum, Automotive diesel oil and Aviation turbine fuel. Automotive petroleum is the largest segment of the Petroleum Product Wholesaling in Australia.
Trends and Insights
Robust sales of automotive diesel oil to transport companies and primary producers
- Automotive diesel oil, or automotive distillate, is predominantly sold to downstream transport, mining, agricultural, construction and industrial users. In addition, an increasing share of passenger motor vehicles are powered by diesel.
- More insights available in the full report
Table of Contents
About this industry
Industry definition
Industry firms wholesale petroleum or petroleum products. They may also retail liquefied petroleum gas (in bulk or containers), heating oil or other fuel oils. Major oil refiners have petroleum-wholesaling operations, but other firms also operate in the industry. Industry firms supply locally refined and imported products.
What's included in this industry?
Automotive petroleumAutomotive diesel oilAviation turbine fuelLiquefied petroleum gasHeating oilFuel oilKeroseneCompanies
AmpolViva Energy AustraliaBP AustraliaPurchase this report to view all 5 major companies in this industry.
Related Terms
LIQUEFIED PETROLEUM GAS (LPG)ETHANOLDIESELACCCVOLUME OF MARKETABLE PETROLEUM PRODUCTSIndustry Code
ANZSIC 3321 - Petroleum Product Wholesaling in Australia
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Volatile trends in global crude oil prices and domestic fuel consumption heavily influence wholesaling revenue. Petroleum product sales continue to dwindle despite the upward...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2015-2024) and forecast (2025-2030)
- Employees, including historical (2015-2024) and forecast (2025-2030)
- Businesses, including historical (2015-2024) and forecast (2025-2030)
- Profit, including historical (2015-2025)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
Automotive diesel fuel is the dominant product segment. Favourable trends in mining, transport, industrial and agricultural activity has driven growth in the volume of diesel...
In this chapter
- Products & Services
- Major Markets
Key metrics
- Largest market segment and value in 2025
- Product innovation level
Charts
- Products & services segmentation in 2025
- Major market segmentation in 2025
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
The highest industry participation is in New South Wales and, particularly the population hub of Sydney. Wholesalers often operate near import terminals at the Port of Botany...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each region
- Share of population compared to establishments in each region in 2025
Tables
- Number and share of establishments in each region in 2025
- Number and share of revenue each region accounts for in 2025
- Number and share of wages each region accounts for in 2025
- Number and share of employees in each region in 2025
Detailed analysis
- Geographic spread of the industry across Asia Pacific, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
The dominant oil and gas companies are vertically integrated, making it hard for smaller businesses to compete. Large wholesalers with upstream links and downstream distribut...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2020-2025
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
A handful of large-scale, vertically integrated companies dominate the industry. These wholesalers have upstream and downstream links, from petroleum refining to retail servi...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2021 through 2025
- Major companies in the industry, including market share, revenue, profit and profit margin in 2025
- Overview of Ampol's performance by revenue, market share and profit margin from 2019 through 2025
- Overview of Viva Energy Australia's performance by revenue, market share and profit margin from 2019 through 2025
- Overview of BP Australia's performance by revenue, market share and profit margin from 2019 through 2025
- Overview of revenue, market share and profit margin trend for 2 additional companies
Detailed analysis
- Description and key data for Ampol, and factors influencing its performance in the industry
- Description and key data for Viva Energy Australia, and factors influencing its performance in the industry
- Description and key data for BP Australia, and factors influencing its performance in the industry
- Description, key data and performance trends for 2 additional companies
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
Trends in the world price of crude oil directly influence the industry's performance. Crude oil prices escalated with the outbreak of the Russia-Ukraine war but have eased in...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2015-2030)
- Assistance historical data and forecast (2015-2030)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
Purchase costs dominate wholesalers’ cost structures. With wholesalers building in a margin per litre sold, profitability is sensitive to volumes supplied and the level of ma...
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
- Investment vs. share of economy
Data tables
- Cash Flow & Debt Service Ratios (2015-2030)
- Revenue per Employee (2015-2030)
- Revenue per Enterprise (2015-2030)
- Employees per Establishment (2015-2030)
- Employees per Enterprise (2015-2030)
- Average Wage (2015-2030)
- Wages/Revenue (2015-2030)
- Establishments per Enterprise (2015-2030)
- IVA/Revenue (2015-2030)
- Imports/Demand (2015-2030)
- Exports/Revenue (2015-2030)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2015-2030)
- IVA (2015-2030)
- Establishments (2015-2030)
- Enterprises (2015-2030)
- Employment (2015-2030)
- Exports (2015-2030)
- Imports (2015-2030)
- Wages (2015-2030)
Top Questions Answered
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Petroleum Product Wholesaling industry in Australia in 2025?
The market size of the Petroleum Product Wholesaling industry in Australia is $53.1bn in 2025.
How many businesses are there in the Petroleum Product Wholesaling in Australia industry in 2025?
There are 675 businesses in the Petroleum Product Wholesaling industry in Australia, which has declined at a CAGR of 0.7 % between 2020 and 2025.
Has the Petroleum Product Wholesaling industry in Australia grown or declined over the past 5 years?
The market size of the Petroleum Product Wholesaling industry in Australia has been growing at a CAGR of 0.6 % between 2020 and 2025.
What is the forecast growth of the Petroleum Product Wholesaling industry in Australia over the next 5 years?
Over the next five years, the Petroleum Product Wholesaling industry in Australia is expected to decline.
What are the biggest companies in the Petroleum Product Wholesaling market in Australia?
The biggest companies operating in the Petroleum Product Wholesaling market in Australia are Ampol, Viva Energy Australia and BP Australia
What does the Petroleum Product Wholesaling in Australia include?
Automotive petroleum and Automotive diesel oil are part of the Petroleum Product Wholesaling industry.
Which companies have the highest market share in the Petroleum Product Wholesaling in Australia?
The company holding the most market share in Australia is Ampol.
How competitive is the Petroleum Product Wholesaling industry in Australia?
The level of competition is low and steady in the Petroleum Product Wholesaling industry in Australia.
Related Industries
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Competitors
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Complementors
View all industries in Australia
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in Australia include:
- Australian Bureau of Statistics
- Australian Taxation Office
- Australian Securities & Investments Commission
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
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