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Furniture, Appliance and Equipment Rental in Australia - Market Research Report (2015-2030)

Anthony Kelly Anthony Kelly Melbourne, Australia Last Updated: February 2025 ANZSIC L6639

Revenue

$6.3bn

2025-26

$6.4bn

Past 5-Year Growth

Profit

$XXX.Xm

Employees

21,761

Businesses

8,159

Wages

$XXX.Xm

Furniture, Appliance and Equipment Rental in Australia industry analysis

The Furniture, Appliance and Equipment Rental industry has struggled in recent years. Industry revenue is expected to have declined at an annualised 4.3% over the five years through 2024-25, to $6.3 billion, in response to subdued business confidence and the loss of customers to low-priced online furniture sales. This trend includes an anticipated revenue contraction of 3.1% in 2024-25. Enterprise and establishment numbers have grown slightly as more specialised providers have emerged to cater to specific segments. High capital costs and requirements to upgrade electronic equipment and appliances have prompted some rental companies to exit the industry, offsetting further growth in enterprise numbers.

Trends and Insights

  • Even after pandemic restrictions were lifted, the industry has struggled to recover. Low-priced furniture and appliances have encouraged consumers and businesses to commit to purchasing products rather than buying.
  • Remote working trends, spurred on by the pandemic, have dampened businesses’ furniture rental. The return of workers to offices, although sluggish, has improved office furniture rental in recent years.
  • Victoria’s large student population leads to significant demand for rental services. A considerable student turnover creates a continuous need for rented products, resulting in a high number of establishments in Victoria relative to its population share.
  • The internet and numerous online platforms have empowered consumers when choosing between rental services. Shoppers can easily compare prices across multiple companies to select the best deal, intensifying business competition.

Access hundreds of data points and trends

  • Market estimates from 2015-2030
  • Critical performance data and rankings
  • Detailed analysis of competitive forces and the external environment
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Industry Statistics and Trends

Market size and recent performance (2015-2030)

Industry revenue has declined at a CAGR of 4.3 % over the past five years, to reach an estimated $6.3bn in 2025.

Trends and Insights

The pandemic and its lingering effects have crunched rental demand

  • The outbreak of COVID-19 profoundly disrupted the industry’s performance. Although pandemic restrictions have lifted, the industry has failed to gain traction as the economy rebuilds. In response to weak demand conditions, rental companies have adjusted their product range and target markets while implementing new technologies to cut costs and broaden their customer base.
  • Additional trends and insights available with purchase
Furniture, Appliance and Equipment Rental in Australia
Revenue (2015-2030)
IBISWorld Logo Source: IBISWorld

Industry outlook (2025-2030)

Market size is projected to grow over the next five years.

Trends and Insights

An impending visa overhaul will inhibit revenue growth

  • The Australian Government is working on legislation to significantly tighten the conditions for granting student visas, aiming to strengthen the education sector’s integrity. The tighter regulations would give greater discretion to the minister for granting visas and impose stricter criteria for educational institutions, making it more challenging for international students to gain admission.

Biggest companies in the Furniture, Appliance and Equipment Rental in Australia

Company
Market Share (%)
2025
Revenue ($m)
2025
183.0
125.5
108.6

To view the market share and analysis for all 9 top companies in this industry, view purchase options.

Products & Services Segmentation

Furniture, Appliance and Equipment Rental in Australia
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Electronic equipment rental, Party equipment rental and Appliance rental. Electronic equipment rental is the largest segment of the Furniture, Appliance and Equipment Rental in Australia.

Trends and Insights

Increased household and business spending has boosted electronic equipment rental

  • Electronic equipment rental includes office equipment like printers and photocopiers; home entertainment goods like TVs, gaming systems, stereos, home theatre systems and Blu-ray players; and laptops, tablets and computers.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

Companies in the industry rent out a variety of commercial and household goods, equipment, appliances, machinery and furniture to corporate clients and consumers. These rental companies generally rent out these products on behalf of equipment manufacturers and wholesalers.

What's included in this industry?

Electronic equipment rentalFurniture rentalAppliance rentalBike, sports and camping equipment rentalClothing rental

Companies

Harry The HirerRent4keeps (Aust) Pty LtdCredit Corp

Purchase this report to view all 9 major companies in this industry.

Related Terms

RENTING

Industry Code

ANZSIC 2006

ANZSIC 6639 - Furniture, Appliance and Equipment Rental in Australia

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Even after pandemic restrictions were lifted, the industry has struggled to recover. Low-priced furniture and appliances have encouraged consumers and businesses to commit to...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2015-2024) and forecast (2025-2030)
  • Employees, including historical (2015-2024) and forecast (2025-2030)
  • Businesses, including historical (2015-2024) and forecast (2025-2030)
  • Profit, including historical (2015-2025)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Remote working trends, spurred on by the pandemic, have dampened businesses’ furniture rental. The return of workers to offices, although sluggish, has improved office furnit...

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2025
  • Product innovation level

Charts

  • Products & services segmentation in 2025
  • Major market segmentation in 2025

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

Victoria’s large student population leads to significant demand for rental services. A considerable student turnover creates a continuous need for rented products, resulting ...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each region
  • Share of population compared to establishments in each region in 2025

Tables

  • Number and share of establishments in each region in 2025
  • Number and share of revenue each region accounts for in 2025
  • Number and share of wages each region accounts for in 2025
  • Number and share of employees in each region in 2025

Detailed analysis

  • Geographic spread of the industry across Asia Pacific, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

The internet and numerous online platforms have empowered consumers when choosing between rental services. Shoppers can easily compare prices across multiple companies to sel...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2020-2025
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

A lack of major companies in the industry reflects its fragmented nature and diverse services. Different rental services require varying product knowledge, making it challeng...

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2021 through 2025
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2025
  • Overview of Harry The Hirer's performance by revenue, market share and profit margin from 2019 through 2025
  • Overview of Rent4keeps (Aust) Pty Ltd's performance by revenue, market share and profit margin from 2019 through 2025
  • Overview of Credit Corp's performance by revenue, market share and profit margin from 2019 through 2025
  • Overview of revenue, market share and profit margin trend for 6 additional companies

Detailed analysis

  • Description and key data for Harry The Hirer, and factors influencing its performance in the industry
  • Description and key data for Rent4keeps (Aust) Pty Ltd, and factors influencing its performance in the industry
  • Description and key data for Credit Corp, and factors influencing its performance in the industry
  • Description, key data and performance trends for 6 additional companies

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

The Hire and Rental Industry Association operates as a network and support system for Australian rental businesses. The association plays a key role in fostering professional...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2015-2030) 
  • Assistance historical data and forecast (2015-2030) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

Technological obsolescence primarily drives the industry’s depreciation costs. Rapid technological advancements, especially in electronics, force rental companies to regularl...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
  • Investment vs. share of economy

Data tables

  • Cash Flow & Debt Service Ratios (2015-2030)
  • Revenue per Employee (2015-2030)
  • Revenue per Enterprise (2015-2030)
  • Employees per Establishment (2015-2030)
  • Employees per Enterprise (2015-2030)
  • Average Wage (2015-2030)
  • Wages/Revenue (2015-2030)
  • Establishments per Enterprise (2015-2030)
  • IVA/Revenue (2015-2030)
  • Imports/Demand (2015-2030)
  • Exports/Revenue (2015-2030)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2015-2030)
  • IVA (2015-2030)
  • Establishments (2015-2030)
  • Enterprises (2015-2030)
  • Employment (2015-2030)
  • Exports (2015-2030)
  • Imports (2015-2030)
  • Wages (2015-2030)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Furniture, Appliance and Equipment Rental industry in Australia in 2025?

The market size of the Furniture, Appliance and Equipment Rental industry in Australia is $6.3bn in 2025.

How many businesses are there in the Furniture, Appliance and Equipment Rental in Australia industry in 2025?

There are 8,159 businesses in the Furniture, Appliance and Equipment Rental industry in Australia, which has grown at a CAGR of 0.8 % between 2020 and 2025.

Has the Furniture, Appliance and Equipment Rental industry in Australia grown or declined over the past 5 years?

The market size of the Furniture, Appliance and Equipment Rental industry in Australia has been declining at a CAGR of 4.3 % between 2020 and 2025.

What is the forecast growth of the Furniture, Appliance and Equipment Rental industry in Australia over the next 5 years?

Over the next five years, the Furniture, Appliance and Equipment Rental industry in Australia is expected to grow.

What are the biggest companies in the Furniture, Appliance and Equipment Rental market in Australia?

The biggest companies operating in the Furniture, Appliance and Equipment Rental market in Australia are Harry The Hirer, Rent4keeps (Aust) Pty Ltd and Credit Corp

What does the Furniture, Appliance and Equipment Rental in Australia include?

Electronic equipment rental and Furniture rental are part of the Furniture, Appliance and Equipment Rental industry.

Which companies have the highest market share in the Furniture, Appliance and Equipment Rental in Australia?

The company holding the most market share in Australia is Harry The Hirer.

How competitive is the Furniture, Appliance and Equipment Rental industry in Australia?

The level of competition is high and increasing in the Furniture, Appliance and Equipment Rental industry in Australia.

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Methodology

How are IBISWorld reports created?

IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in Australia include:

  • Australian Bureau of Statistics
  • Australian Taxation Office
  • Australian Securities & Investments Commission

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

Learn more about our methodology and data sourcing on the Help Center.